Buddy Cold Brew

Branding and Packaging Design

Project Overview

Buddy Cold Brew is a character-driven packaging and brand concept built around the idea that coffee is one’s best friend and “life is better with a buddy” I created the brand identity, illustration system, can designs, and carrier packaging to give each flavor its own personality while still feeling part of the same family.

Process

For this project, my illustration style uses bold, simple shapes and expressive poses. I designed it with the intention of making the character recognizable at small sizes and charming up close. I started by sketching out different poses, props, and setups to explore how buddy could communicate varying energy levels for different times of the day.

Flavor Stories

Lights-On Roast — “Late-Night Buddy”

For the lightest roast, I illustrated Buddy wide awake under a blanket, gaming into the night. This Buddy already has plenty of energy; he just needs a small boost to stay focused. This roast is crafted for people who only crave a gentle lift, not a full jolt.

Mid-Day Medium Roast — “Work Buddy”

For the medium roast, I drew Buddy slouched in an office chair to capture that familiar mid-day lull. This flavor is designed as a dependable pick-me-up, the kind of everyday roast that smooths out long afternoons without going overboard.

Still Dark Roast — “Early Morning Buddy”

For the darkest roast, I illustrated Buddy completely worn out and draped over a clock, embodying the extra-tired mornings when only the strongest coffee will do. This version of Buddy is barely hanging on, just like those who reach for this roast.